grows it market research firm in Southfield

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Lisa Drew and Mohammed Hamid are the founders of, one of the newest businesses in the Southfield DDA which moved into The Southfield Center on Nine Mile Road at the start of 2014. A second office is located in Washington, DC. Their market research firm focuses on finding consumer sentiment on a wide variety of issues from public affairs to energy to consumer goods.

“We tackle a lot of big issues and identify issues that matter to consumers so that our clients can make smarter marketing and business decisions,” Drew said.

The company features public opinion researchers, data scientists and engineers committed to leveraging technology, the richness of big data and human intelligence. provides the most complete understanding of what consumers are reading, hearing, seeing and saying about the topics and issues they care most about.

Drew has a background in market research and Hamid is knowledgeable in all things high-tech. Their client base includes Fortune 500 firms and individual, local or statewide political campaigns. They provide opinion research, digital media monitoring, online research and brand research. They also have a comprehensive IT platform that can help aggregate mediums to measure consumer perceptions through online, social media, traditional media and other communications channels.

Drew has almost 20 years of global market research experience working for organizations, including The Gallup Organization, Starcom Mediavest Group and Market Strategies in Livonia. She has supported clients in the financial services, hospitality, energy, and public affairs sectors.

Hamid is a technology entrepreneur residing in the Detroit area. He has started several fast-growth technology companies utilizing his background in systems integration, large-scale data processing and artificial intelligence.

“One of the terms you hear a lot is ‘big data,’ and we deal with that,” Hamid said. “We help clients understand where they or their products stand on certain issues and with consumer feedback.”

The research firm works with lobbyists, clients in the energy and utilities sectors and public affairs research.

“What we are trying to do with our work is understand what consumers think and how to manage their reputations in branding, online and more,” Drew said.

Call at 734-555-5555 or visit for more information.